Chinese consumers are using phones to do some what?

Mainland China had already overtaken the U.S. as the world's largest smartphone and tablet PC market.  Well, the Chinese mainland consumers are using their mobile phones to do what what?

 A report from the China Internet Network Information Center (CNNIC) report revealed the mystery, the report said Chinese people is the world's favorite mobile game populations, mainland mobile device owners spend most of the time used for entertainment purposes, mainly including playing games, reading books, watching videos and listening to music.

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 Reported that mainland China is extremely difficult to smart device users to cater to ethnic groups, their attention span is short and very sensitive commodities for monetization.  In the past year and a half, only 26.9% of the Chinese mainland users to pay for content on the smartphone.  Approximately 39.3% of respondents said they play a game focused on only two weeks or so, and then will be transferred to the next interest a new game.



 As of August 25, the Chinese mainland smartphone users spend an average of 109 minutes per day on their mobile devices for entertainment, 60.6% of the time spent in the QQ instant messaging software and mobile search.  Even more amazing is that there are up to 97.6% of respondents said that they in the past six months, almost exclusively use their mobile phone for entertainment.  The report found that, overall, the Chinese mainland smartphone users spend an average of 179 minutes per day on their mobile phones (not including phones and texting time), this figure is really terrible.

 Data show that there are 208 million Chinese mainland smartphone users use their mobile devices to play games, 44.9% of the total number of users, while 174 million users to use their mobile devices to watch the video, a ratio of 37.6%.  Read e-books on the phone number of users is about 262 million people, accounting for 56.5 percent, and another 285 million people use mobile devices to listen to music, accounting for 61.4%.  Since reading and listening to music does not need to keep networking, so these users accounted for more than playing games and watching videos proportion of the number, but with free WIFI or 3G/4G high-speed Internet penetration rate gradually, play games and watching videos will gradually increase the proportion of the number.



 However, monetization smart mobile entertainment services in mainland China is a block of extremely tough nut to crack.  CNNIC report found that in the past year and a half, only 26.9% of the Chinese mainland smart phone users to access their entertainment on the device and paid for.  Approximately 27.4% and 20% of users pay for mobile games and e-books, while the proportion of pay for music only 5.6%.  Moreover, even those who are willing to pay for entertainment services users that they are also the average monthly consumption of less than 50 yuan ($ 8).

 Chinese mainland consumers unwilling to pay for the application or service to a number of customary service provider or product developers to bring a lot of challenges, how to effectively impede their earnings to expand their business in China and a key factor in the greatest difficulty.  This is probably why it took so long Tencent, began to test the water by micro letter to try to launch the game monetization operation.  It is understood that about 32.3 percent of smartphone users through micro-mail or QQ on their mobile devices to play games.  Thus a glimpse, chat applications and influence the potential is huge, the game can use this channel to get higher market share.



 China Internet Network Information Center said that this year mobile games in China has experienced explosive growth, many game manufacturers to launch a wide range of monthly uninterrupted game, which is due to approximately 25.8% of the mobile devices are often not in two months of continuous play the same game, while 39.3% of users use only a game for two weeks or so to keep the freshness.  Visible, mobile games has become China Mainland smartphone user's habits, more and more consumers will specifically make time for playing mobile games, up to 68.5% of respondents said they would play in bed mobile games, 69.2 % of people said in their free time at home are also mostly in playing mobile games.



 The report also found, PC computer development has been rapid adoption of smart phones, there are 40.8% of respondents said they use their computers for entertainment, this and they use exactly the same purpose smartphone.  However, PC computers are still being used as the main entertainment tool most people.  Smartphone users on their mobile devices to play games and watch videos, respectively, 46.7% and 38.9%, the proportion is far lower than the 72.7% of PC users and 85.9%.

 China Internet Network Information Center, said: "This proves that mobile gaming and video on mobile devices and so much more room for development. How to effectively attract more users from the PC to the mobile device will be a very important issue."