according to WWD news, by designer Martine Sitbon at the helm of the French brand Rue Du Mail brand to suspend business for at least a year, Rue Du Mail investors, Hongkong Semeiotics Inc. chairman and CEO Jimmy Chan said Chen Guanghua will reconsider the brand strategy. At the same time two years ago founded DM by Rue Du Mail cards will no longer show at fashion week, prior to the release of last season.
Semeiotics Inc. chairman and CEO Jimmy Chan Chen Guanghua in 2006 investment in Rue Du Mail, Jimmy Chan Rue Du Mail Chen Guanghua said after the introduction of the three season approaching profitability, but with the arrival of the financial crisis have been hit. Rue Du Mail currently has thirty employees will be affected by brand suspension affected, but Jimmy Chan Chen Guanghua said Semeiotics Inc. the ability to receive, most employees will be hired back.
Jimmy Chan Chen Guanghua said it would reconsider how brands in today's business environment is more competitive, designer Martine Sitbon said it would close and Jimmy Chan Chen Guanghua to discuss how to establish suitable for today's brand strategy, Martine Sitbon also said she would consider his free creative projects.
according to the Jimmy Chan Chen Guanghua said, Rue Du Mail at the peak of nearly 90 points of sale, year income amounts to 3000000 euro, but recently has been in a deficit situation, he will try to repay the debt owed by 80% brand. Jimmy Chan Chen Guanghua said the brand clothing business to maintain steady growth, with close to 50 wholesale customers. Jimmy Chan Chen Guanghua said he is over Aganovich a year and a half of investment.
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